Client: Laine Schmidt Coaching
Industry: Personal & Business Coaching
Description: Logo Design
Comments: The Client requested a new logo to reflect a more professional look for her rapidly growing business. The logo design uses the initials L and S to create a geometric pattern within a square so that the icon resembles a maze. This clever symbolism represents the coach's role in guiding their clients through uncharted territory in the pursuit of personal and professional growth while creating an overall look that is clean and professional. The client was thrilled with the new logo and felt it set the right tone for her brand and appealed to her target audience.

Description: Business Card Design, Letterhead Design, Collateral Material and Presentation Folder
Comments:

Description: Website Design, Message Planning and Copywriting
Comments: The client started creating her own site using Squarespace, but quickly realized that her time and energy was better spent running her business rather than trying to learn how to build a website... We redesigned the website to match the new branding and improve the overall layout, messaging and flow of information.
Website: www.laineschmidt.com